Price promoting, is it really necessary?
There, that should set felines amongst Trafalgar based tweeties.
I know a lot of authors read this blog, and I just wondered how you feel when you see money off stickers pasted all over your pride and joy, and don't just go for the "Well, it's the way the industry works..." answer. That's a cop out. I want to know how you really feel. (cue concerned look and possible knee stroking)
To the booksellers who read this blog, tell me how you feel about the whole price promoting issue. Do we think that books would sell just as well if they weren't money off. Do we think that some books would just wither and die without this extra help? (Dan Brown, I'm looking at you)
To the book buyers who read this blog - and let's face it, that's everybody - how much does a promotion really affect your decision to buy?
There is a reason for this debate. We've been checking out best sellers, and everything in the charts is price promoted. Did they get there on merit, or money off?
Go anonymous for this one. Let's have the truth.
In addition to Tim's interesting question, do you think that there's too much price promotion going on? I imagine that the less money that bookshops make on a book, then the less the publisher makes and therefore the author's percentage is likely to be less. It seems to me that it's now got to a point that the moment any interest is shown in a title, there's a kneejerk reaction by bookshops/online to discount it or stick it in a promotion. It almost devalues the book.
I might be talking out of Tim's hat, and the authors and publishers just want to see those sales figures going up and up, but I dunno.
you don't have to be anonymous...